Shilling (from the English shilling, shill - "decoy duck", barker) - this term comes from the world of marketing and advertising and refers to the practice of deliberately and covertly promoting or advertising a product or service in order to create the illusion of organic support or popularity.
Shilling can come in a variety of forms, including writing positive reviews or comments about a product on forums or social media under an alternative account, posting positive reviews on blogs or video platforms without indicating a promotional connection, and participating in discussions or communities for the purpose of active promotion. product.
The main idea of shilling in the crypto market is to create the illusion of support and popularity of the cryptocurrency, instill confidence and convince people of its value, and thereby increase its value.
The term has a negative connotation because it is associated with deception or manipulation. Therefore, it is important to be vigilant and critical when absorbing information and feedback about the digital assets being promoted.
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