Phishing ( from fishing ) is a type of internet fraud aimed at gaining access to users' confidential data—logins and passwords.
This is achieved by sending mass emails on behalf of popular brands, as well as personal messages within various services, for example, on behalf of banks or within social networks. The letter often contains a direct link to a site that is externally indistinguishable from the real one, or to a site with a redirect.
After the user lands on a fake page, scammers try various psychological techniques to induce the user to enter his username and password on the fake page, which he uses to access a certain site, which allows the scammers to gain access to accounts and bank accounts.
It's easiest to understand with an example.
A few days ago, when entering MyEtherWallet (the largest wallet for Ethereum) into Yandex, one could see the following picture.

Please note that the URL of the first site in the search results is not myetherwallet.com, but myetherwallet-reg.com.
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